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Is that Demand Manufactured?
" (video: //www.youtube.com/embed/https://www.youtube.com/watch?v=fmrJEWJjVrI/hq720.jpg?sqp=-oaymwEnCOgCEMoBSFryq4qpAxkIARUAAIhCGAHYAQHiAQoIGBACGAY4AUAB\u0026rs=AOn4CLByI_LAUOL-73M8rdbyZKXYZ_RTNQ)
As some of you may know, I started out as a radio journalist. And when I discovered the web in around 1996, I knew that, to me, radio and TV were not the dominant news media any longer. Nowhere but on the web was it possible to research and cross-reference from dozens or resources with various origins. You could directly access the press agencies for news without having to read the politically or sensationalist tainted derivates in various outlets. The amazing thing was the humble link. And as the cool kids said back then Cool URIs don’t change. In other words, the web was about retention and accumulation of content. An ever growing library that by its very nature was self-indexing and web page cross-referencing. And this is what is being actively killed these days. But let’s go back a bit before I start focusing on that problem. Let’s take a peek at the slow decline of the web as a news medium.
The great thing about the web was that everyone could become a publisher and let their voice be heard. Finding places to write and create web page pages was easy. But many of them were also short-lived and we learned the hard way when - for example - Geocities shut down, "free" didn’t mean "yours forever online". When "web2.0" became a thing, web page the publishing model got turned on its head. Instead of writing in an own publication, the idea was to comment and do smaller posts on a topic, linking to resources, or adding a funny image without alternative text. Accumulatively adding to threads, so to say. A bit of a reminder of Bulletin Boards or Forums, but with less focus. At that time I worked on various social media ideas in Yahoo, hitherto one of the main sources for people’s daily news, replacing daily papers. The model of Yahoo and others back then was simple: buy news content, spruce it up a bit and show ads around it.
Even then some dark patterns evolved, like splitting up longer content into carousels and pagination not for the sake of the user, but to record yet another click. Clicks and interaction means ad displays, reading was kind of a necessary evil from a monetisation point of view. This is also when the first ideas of creating sticky, viral and alpha surge male muscle builder alpha surge male testosterone booster alpha surge male vitality formula supplement - let’s call it by its real name - addictive and lock-in content came up. Something we perfected now, but still wanted to avoid back then. Back then "web 2.0" or alpha surge male performance support alpha surge male supplement male testosterone booster user generated content was something we didn’t quite trust and the biggest no-no was to create a product for a community for the sake of having one. This anti-pattern was called the Potemkin Villages, when historically people build fake villages for the emperor to see when driving past so he’d see growth where there wasn’t any. So, instead of growing a community, you build an empty product.
" (video: https://www.youtube.com/embed/4YyuYNUFYSo?showinfo=0&rel=0&modestbranding=1&controls=1)
Without filling that one already with some content, this was a non-starter. People are happy to comment and add to something that already exists. Only a few are real content creators, and those were more likely to have an own blog. We wanted to encourage human created answers and not machines spurting out data. We wanted to encourage people to write high quality content and reward them for it. We wanted to allow for human questions and dabbled with natural language processing. And we found two important facts. Facebook expanded on already existing university groups. LinkedIn and its European equivalent Xing was about finding a job and web page telling people where you work, so it was convenience rather than an emotional bond. The "new" factor was also a big one. Delicous, for example, was thriving, with people bookmarking, describing and tagging resources and sharing them with friends. Yahoo Bookmarks did a similar thing, but without a focus on the social aspect.
Website: https://git.fadinglight.cn/lorrainekovar
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